9 Things Actors Should Know About Auditing Their Own Website
Drawn from what is actually said on camera, so you can decide whether to
spend the 2:44 watching it.
Put your testimonials in text, not in an image
A quote saved as a picture cannot be read by search engines, so praise trapped in a graphic does nothing for how findable you are. Type testimonials out as real text on the page instead of screenshotting them.
A site that is nowhere close to responsive fails the moment anyone opens it on a phone. If the layout does not adapt to smaller screens, that alone is grounds for a rebuild.
Custom cursor animations, text that changes font size on hover and effects that make no sense all read as annoying rather than creative. If an animation does not help a visitor find your work, take it out.
Check that your images are clickable and not broken
Photos a visitor cannot click are a dead end, and broken images in the footer signal a neglected site. Gallery spacing that is visibly off has the same effect.
Captions in blue on purple can be unreadable, and some visitors, including the person deciding whether to work with you, may be color blind. Choose text and background combinations that stay legible for everyone.
Red carpet shots work well for any actor, and a fun action shot is fine. Photos of you consuming a lot of drugs and alcohol are worth dialing down, no matter how much you like them.
An ugly background and a berserk visitor counter mark a site as a relic of the nineties. Follower counts on Instagram do not make up for a homepage that looks abandoned.
Managers usually have your best interest in mind, and being fond of your current site is not a reason to keep it. A second set of eyes usually catches problems the owner has stopped seeing.
Naming your pages things like "Mane Page" is charming, but it does not fix broken images, unreadable text or a site that will not load properly on a phone. Wordplay is decoration, not structure.
Web For Actors, Tomasz speaking. My manager tells me I need a new actor website, but I like the one I already have, so I'm not really sure why I called. Well, managers usually have your best interest in mind, what's your domain name, I'll take a look. It's bojackhorseman.com Oh, I see, yeah, it's a little outdated. I like what you did here with "Neigh Way" and "Mane Page", but right away I see you missed an opportunity to say "Hay!" instead of "Hey". Wait, that's horsist - only we can use puns like that. Ah, I'm an immigrant, I didn't know. Let me say that the cursor animation is pretty annoying, background is just terrible. Why does this text change font size on hover? The images are not clickable, yeaaaah... and your testimonial is an image, that's not S.E.O friendly. A who friendly?
Some of these animations make absolutely no sense, ummm... you have broken images in the footer and the visitor counter is just going berserk. Well, that's because I'm famous, just check out my Instagram. I have almost half a million followers, are you following me? Umm - yeah... I am. Soooo, back to the website. It looks like your image gallery spacing is off, and don't get me wrong, the red carpet photos are great for all actors, picture of you Tom-Cruising is fantastic, but you may want to dial down on the photos where you consume a lot of drugs and alcohol. Hey, mind your own business. ... and that ugly background... ugh...
If your manager is a cat or a dog, there's a chance he or she is color blind and can't even read those captions. Especially the blue on purple. Weeeell... And of course the website is nowhere close to being responsive. I'm pretty sure we can get you a great makeover. Alright, you do that, and I'm going to go eat something. That comment about hay earlier got me hungry. - hangs up - I mean. Back in the 90's this used to be a good website. I'm surprised he doesn't use a dot-horse domain. And yes dot-horse is a real thing! The Best Domain for a HORSE.
DOT HORSE - neigh -
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